A little late to the game but i’ve just discovered that Filippa K opened last year their secondhand own shop.
The idea is that fashion fans will bring in their old Filippa K pieces and sell them on a commission basis. It make sens for the brand which positions itself as the opposite of H&M (fast fashion and constant change).
Filippa Knutsson, founder and head designer, explains:
“The idea came out of an environmental brainstorming session. Like any company that’s concerned about these things, we’ve spent a lot of energy thinking about how we source, how we produce, how we distribute … but it struck us that we had given almost no thought to what happens to the Filippa K clothes once they have been sold. Creating our own secondhand market seemed like a good way to do something green. We don’t worry about losing sales in our stores. We believe that the secondhand store reinforces the customer’s relationship with Filippa K and shows that we take our responsibility seriously”.
Smart moove.
Photo tagged as: filippa_k sustainable second_hand marketing
