Baron Wells is a new clothes label. One of the co-founder Dominic Volini explains the sens of purpose behind his venture :
“How would you describe BW’s code of ethics?
I wouldn’t say we have a code of ethics – it is more like a soul and conscious. We need to be a profitable business but are conscious of our impact and the factories we choose to work with and the components that go into the collection. Whenever we can produce local, we do. Whenever we can source something more sustainable, we do. The one caveat is that we don’t let these restrictions diminish our sense of style and level of craftsmanship. If something is much easier to make in Italy or Japan, we will do that. Quality is what we seek – not cost structures”.
Nothing revolutionnary but it seems that these kind of singular voices (thousand miles away from junk fashion) are suddenly more audible…
And i’m stunned by their creativity in all the value chain (and not only in their communication, which is also brilliant).
Via Commerce with a conscience and The Silver Lining.
