Making sens of these turbulent times

Marketing through Experiences by Taylor Davidson

The economics of the web have increased the competition between content creators, flattened the experience advantage and upended supply and demand for content. But at the same time, it’s expanded the opportunity to create context, made context easier, cheaper and more accessible to create than ever before. People that recognize how context is created, what type of context they can create, and why context is important will create economically meaningful, valuable and sustainableproducts, services and experiences. And more than anything, that’s what we need.

Marketers and business strategists today are fond of giving the advice “join the conversation.” While I agree, it’s only a step towards the larger goal: “join (and create) the experiences”. First: join, listen, learn and understand the best practices, cores and edges in your markets, communities and networks, because it’s step one towards building the knowledge and confidence to take the next step: “join (and create) create the experiences”.

Marketing through Experiences by Taylor Davidson