YouTube Ads Turn Videos Into Revenue
“Salar Kamangar, YouTube’s co-head, who also co-founded Google’s AdWords search advertising program, started spending his time figuring out how to make money on the video business. YouTube gives Google the chance to get a piece of the television ad market, Mr. Kamangar said, by bringing videos straight to the television over an Internet connection, or Internet protocol, as the industry calls it. “Ads can be a lot more effective when they’re delivered over I.P. instead of cable or broadcast, because they’re delivered personalized to you.” YouTube now offers several types of ads, including display ads on its home page and on the video pages, ads that promote videos and ads that run in the video stream or pop up on the bottom of a video”. From NYT’s “YouTube ads Turn Videos Into Revenue”. Mark Cuban, where are you?
