September 2010
3 posts
4 tags
The Listening Up Manifesto by Umair Haque
“If I wanted to put it a little less nicely, I’d say this. Marketing as we know it - and as we practice it - is based on the premise that a handful of imperious companies could, from the misty heights, talk down. That they could - if they invested enough cash in the black arts of persuasion - order, control, subjugate, command, and dominate. Companies spent the last century...
3 tags
How Apple Just Disrupted the Cable Guys
Evan Hansen for Wired
So why is Apple TV different? Because Steve Jobs has not just created a new set-top box. He’s actually created a new media ecosystem built around the mobile phone.
You need a new ecosystem if you’re going to dislodge cable. Cable controls the whole stack, as people in IT like to say. From the content owners, which are addicted to the huge licensing fees only cable can...
2 tags
YouTube Ads Turn Videos Into Revenue
“Salar Kamangar, YouTube’s co-head, who also co-founded Google’s AdWords search advertising program, started spending his time figuring out how to make money on the video business.
YouTube gives Google the chance to get a piece of the television ad market, Mr. Kamangar said, by bringing videos straight to the television over an Internet connection, or Internet protocol, as the industry...