January 2009
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A User's Guide to 21st Century Economics by Umair...
“What is the role of marketing in a world where consumption must slow? In the 20th century, marketing was the pusher of a consumption addiction: Madison Ave’s game was to create perceived value by “differentiating” the same razors, blades, and toothpaste. At the Lab, we’ve found that companies who create perceived value are significantly less profitable and more...